All Things Go

Job Title: Head Of Brand Partnerships

Company: All Things Go Music Festival

Position Overview: All Things Go is seeking a dynamic and experienced Head of Brand Partnerships to lead our efforts in securing and managing high-profile brand partnerships and sponsorships. The ideal candidate will have a proven track record of executing partnerships with tier 1 brands and creating mutually beneficial relationships that enhance the festival experience for attendees and sponsors alike. This role requires a strategic thinker with exceptional negotiation skills, a deep understanding of the music and live event industry, and a passion for delivering innovative partnership solutions.

Key Responsibilities:

  1. Develop and Execute Partnership Strategy:
    • Create and implement a comprehensive partnership and sponsorship strategy that aligns with All Things Go’s vision and goals.
    • Identify and target tier 1 brands that align with the festival’s audience and values.
  2. Build and Maintain Relationships:
    • Establish and nurture relationships with key decision-makers at top-tier brands, agencies, and other potential partners.
    • Act as the primary point of contact for all sponsorship-related inquiries and negotiations.
  3. Sponsorship Sales:
    • Drive sponsorship sales efforts to meet and exceed revenue targets.
    • Develop customized partnership packages that offer compelling value to sponsors while enhancing the festival experience.
  4. Contract Negotiation and Management:
    • Lead contract negotiations with potential sponsors to secure beneficial terms and agreements.
    • Oversee the execution of sponsorship agreements, ensuring all deliverables are met and expectations exceeded.
  5. Manage Brand Pipeline:
    • Develop and maintain a robust pipeline of potential brand partners.
    • Regularly update and track progress of potential and existing partnerships using CRM tools or similar systems.
  6. Team Management:
    • Lead, mentor, and manage a small team dedicated to partnership development.
    • Delegate tasks, provide guidance, and ensure the team meets its targets and objectives.
  7. Cross-Functional Collaboration:
    • Work closely with marketing, production, and booking teams to integrate sponsorship activations seamlessly into the festival.
    • Collaborate with the creative team to develop innovative and engaging sponsor activations.
  8. Performance Tracking and Reporting:
    • Monitor and evaluate the performance of sponsorship programs, providing regular reports to senior management.
    • Utilize data and feedback to continuously improve partnership strategies and outcomes.
  9. Market Research and Trend Analysis:
    • Stay up-to-date with industry trends, competitor activities, and emerging opportunities in the sponsorship landscape.
    • Conduct market research to identify new partnership opportunities and innovative sponsorship models.

Qualifications:

  • 5+ years of experience in partnership development, sponsorship sales, or a related role within the music, entertainment, or events industry.
  • Proven track record of securing and managing tier 1 brand partnerships.
  • Exceptional negotiation, communication, and interpersonal skills.
  • Strong network of industry contacts and relationships with major brands and agencies.
  • Strategic thinker with the ability to develop and execute innovative partnership solutions.
  • Highly organized with excellent project management skills.
  • Experience managing a team and developing talent.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Passion for music and a deep understanding of the festival landscape.

Salary & Benefits:

  • Competitive salary and performance-based commission structure.
  • Opportunity to work with a passionate and creative team.
  • Access to industry events, festivals, and networking opportunities.

All Things Go is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About All Things Go:

All Things Go is one of the fastest-growing music festival properties in the U.S., renowned for its forward-thinking lineups that have featured artists including Billie Eilish, Lana Del Rey, Charli XCX, and Chappell Roan. The festival has experienced exponential growth, doubling in size year over year since 2019 and expanding into new cities. It hosts over 70,000 fans across one weekend in both Washington DC and New York, with a waitlist of equal size. All Things Go is committed to fostering inclusive environments and amplifying underrepresented voices in the music industry.

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